Our plan was solid: birth them, support Meh-Mah, give them quality time with mama, then find good homes. Background checks required—these are Meh-Mah's babies. We don't play about ours, fr fr.

Then my wife hand-delivered all 8 with zero help. First time ever. While I'm at work. She opened those placental sacks with her bare hands, helped them take their first breath, and bonded so deep with each one that when I got home, she couldn't stop crying. Happy tears. That's when it started.

We watched them grow. Watched their wild personalities come alive. Tank with his kisses. Jersey sitting in the toilet. Switch being a complete badass. Anubis just vibing like a god. And somewhere between the chaos and the love and the mess, we looked at each other and said: These are ours. We're keeping them all.

Real talk: my career took a hit and rebuilding right now isn't the move. So we asked ourselves: how do we make this work for all 10 of us? How do we keep the pack together AND build something? The answer was obvious—start a business doing what we love, with who we love.

We're not a corporation playing dress-up in dog merch. We're a real family. 10 dogs. City dreamers turned country builders. And we believe dog people deserve products made by people who actually GET IT.

My wife brought the personality, the sassiness, the real-world style. I brought the business sense and web skills. No fluff. No corporate BS. Just raw stories about dogs that are actually ours, with personalities we actually live with every single day.

That's why we're here.